Bidooh - Decentralizing Digital Billboards (DOOH)
Token Count
2,000 DOOH=$1


Bidooh's lead investor is Manchester United Football Club's non-exec director, Michael Edelson who has done 20 stock market flotations of which 2 reached over $1bn in valuation - Wikipedia

Michael was instrumental in hiring Sir Alex Ferguson who went on to become the most successful manager in British Football History.

AWARD-WINNING - [email protected] WINNERS

Bidooh's founders have won many awards for innovation including Pitch at the Palace which was organized by HRH Prince Andrew in London at St James’s Palace and attended by Her Majesty The Queen. The founders were invited to Windsor Castle where HRH Prince Andrew announced, “this is what the audience voted for last night, this is the future of advertising”.

With Michael’s help, they started to assemble a team of experts and discovered the problems that exist within the billboard market. A $34.8bn market that’s still booked over the phone, time consuming, resource heavy and cost prohibitive. This needed to be fixed. They imagined being able to book advertising space on digital screens to be as simple as ordering an Uber and priced as flexible as Google Adwords. It would mean any business can buy advertising on digital screens in real-time, opening up the world of digital screens to every small business.


Our vision for Bidooh is to revolutionize and democratize the $34.8bn billboard advertising industry. By creating a truly flexible, immediate, measurable self-service platform and open digital screen network, advertisers and media agencies of all sizes will plan and place their adverts through Bidooh.

This is an example of an 84inch digital screen that we have live in Manchester, you can advertise right now on this screen from for just 1p per 10 second advert, without needing to call us. Everything can be done online and soon via the Bidooh iPhone and iPad app. We are live with 10 test screens which can currently be booked online using our self-service MVP platform. We have signed an agreement to install 2,000 screens across Europe with our Czech partners.

By making it available to all advertisers, with no minimum commitment, Bidooh will unlock a new customer base.  These potential advertisers are currently unable to use outdoor advertising.

Due to the open nature of the network, media owners can add their own existing or new screens to the Bidooh platform and generate new revenues from our existing advertisers. For complete transparency, the Bidooh platform will be auditable on the blockchain. Removing a reliance on trust, delayed or inaccurate reporting, this open digital ledger will be truly revolutionary.


Michael Edelson


A long term (35 years) non-executive director of Manchester United F.C. He is an angel investor, venture capitalist, businessman and philanthropist who has been instrumental in floating numerous companies on both AIM and PLUS.

Abdul Alim

Co-founder - CEO

Ex local government and Internet security consultant worked as a Technical Consultant at Capita Plc which is one of the UK’s biggest government contractors. Was part of the team that built and managed large-scale payment platforms collecting $1.4bn of monthly payments including TfL (Transport for London) Congestion Charging System, BBC TV Licensing and 220 local government payment platforms.

Shahzad Mughal

Co-founder - CPO

Blockchain developer, ex consultant and full-stack software dev at BBC, NHS & JD Williams. Built hyper-scalable enterprise and mobile platforms. Built the MVP from the ground up.

Paul Althasen

Non-Executive Director, Investor

Served as Executive Vice President of Euronet Worldwide Inc. until 2012. Also served as Executive Vice President and Joint Managing Director of E-pay Ltd subsequent to Euronet's acquisition. Currently serves on the board of Euronet Worldwide as Non-Executive Director.

Michelle Cowan

Chief Growth Officer

20+ years between Apple and Cisco as Account Manager and Client Director. Michelle is heading the global growth strategy for Bidooh.


  • Q1 2018

    DOOH token smart contract created based on Ethereum’s ERC20 standard

  • Q2 2018

    Video support - 10 second intervals

    Advertiser iOS app released

    Prototyping Ethereum blockchain / Bidooh platform integration initiation - Impressions (Advert displays stored to the blockchain)

  • Q3 2018

    Launch token trading on cryptocurrency exchanges

    Advertiser Android app released

  • Q4 2018

    Clothing brand recognition targeting

    Blockchain implementation & integration with Bidooh platform completion

    Blockchain / Bidooh implementation beta release

  • Q1 2019

    Blockchain / Bidooh released into production

    iOS & Android SDKs for billboard proximity detection to target adverts based on public social media feed posts

  • Q3 2019

    VLive video broadcast

    SnapPay - Purchase at screen

  • Q1 2020

    Vehicle recognition-based targeting for large format outdoor screens

  • Q3 2020

    Real-time machine-learning based automated bidding

White Paper

Investment Info
Accepting ETH, BTC, LTC
Token Info
Token DOOH
Platform Ethereum
Type ERC20
Token Price 2,000 DOOH=$1
Token Count 126,000,000,000
Pre-Sale Start Date
Pre-Sale End Date
Crowd Sale Start Date 2018-June-01
Crowd Sale End Date 2018-August-31

Write a review

Note: HTML is not translated!
    Bad           Good
This ICO is being reviewed in detail. This section will be updated soon.