Who we are
Today FidelityHouse is a Social Content Network that allows users to be updated on their own interests, publish contents earning on views and be part of a fun and innovative community.
The consolidated experience of the italian project, born with zero marketing budget, thanks to the unique performance together with important recognitions, become in a few years one of the leading websites in Italy with 750 million page views per year.
The prestigious editorial Financial Times listed Horizon Group, owner of FidelityHouse, among 1000 companies with the highest compound annual growth rate in revenue between 2013 and 2016: 490th in Europe and 42nd in Italy.
UGC model: issues and opportunities
Content is the king: as early as 1996 Bill Gates understood the immense power of contents for web development, defining them as the means by which we can expect "most gains on the internet". Is it different today?
“User generated content is the new king”
Always basis of the platform business, FidelityHouse has studied the User Generated Content sector identifying opportunities and problems, and offering at the same time solutions to give the right value to the authors.
Lack of clarity on real earnings
Transparency of monetization via “Proof of revenue”
Contents published by authors
Owned by user and licensed to the platform
Revenue share with users
Unclear earnings identification mechanisms
Identification of each adv space real monetization
Payments to users
Arbitrary and with high minimum thresholds
Provided by smart contract and with user-configurable thresholds
The relationship between "content creators" and "platforms" is definitely the weak point of the entire ecosystem, which treats customers as a "product" and in fact deprives them of the paternity of their contents.
In FidelityHouse's vision, authors must be owners of the contents they have created, that are and will become more and more the curriculum of the information society, in which competency and influence are "liquid assets" not relegated to limited professional categories.
Whether they are photos, articles, guides, tutorials or recipes, contents are therefore an investment for the author, a real capital that guarantees, in addition to reputation and influence, an income over time and for this reason it must be certified and protected.
For platforms and publishers even a "not professional" author is strategic: it is therefore necessary a new approach based on fairness and transparency to be able to attract and retain them.
Our mission is to become a reference platform for authors and publishers of original and high quality contents, offering services aimed at their attribution, protection and monetization.
Taking advantage of the new technological paradigm it is possible to make content lifecycle management fairer and more transparent, formalising and certifying the relationship between author and Publisher.
FidelityHouse is the first Publisher to choose this innovative approach, that takes advantage of the blockchain technology, as the basis of the editorial project, making it at the same time accessible to independent authors and third-party publishers through the services offered by FidelityHouse Chain.
FidelityHouse Chain - A new open platform launched by a great publishing project.
The proof of authorship will track forever the existence and originality of a content at a given moment, together with the declaration of paternity made by the author.
The proof of license will track the license granted by the author for the specific content to beneficiaries.
The proof of revenue will certify the creation and allocation of the value generated by contents: an Open Source algorithm will store revenues in a scalable, decentralized and distributed file system that each stakeholder can consult in a fully transparent way.
FidelityHouse Coin is the cryptocurrency that allows you to enjoy all the services of the platform and monetize
the value generated from authors’ contents.
FidelityHouse Coin is an ERC20 Token based on the best known, versatile and mature blockchain: Ethereum.
The Smart Contract underlying FidelityHouse Coin sets in a transparent way the dynamics of creating a cryptocurrency at all stages (pre-ICO, conversions ICO and post ICO)
“Transparency by design" and "user centric" product philosophy implemented with the best available technologies and using open source algorithms
The ownership of contents on the platform will be certified by a timestamp and a dedicated license
Capability to attract authors with high "topic expertise" through strategies and investments in marketing and acquisition, and consequent customer loyalty with a revenue sharing system that ensures higher earnings than market average
Advanced learning/recommendation system technologies which brings new readers suitable for the relevant authors suggesting them contents based on their real interests
Advanced algorithms to define the topic expertise that certifies the author’s skills and determines the percentage on the content monetization
Advanced anti-plagiarism technology implementation and quick moderation process run by authors with high topic expertise.
Maximizing monetization through the use of header bidding advanced technologies that allow adv optimization
Transparency in the monetization of each space and adv revenues generated by a meritocratic distribution of revenues. All certified via our blockchain technologies.
Sustainable business model tested in the "real world", with existing customers and predictable revenue streams.
The author writes a content and submits it to the platform
The originality of the content is verified through the FidelityHouse Chain plagiarism service and recorded on blockchain. The author grants the license to FidelityHouse through the revenue sharing model.
Two moderators, authoritative about that topic, evaluate the content independently and determine if it can be published or should be revised by the author
Published content, linked to an interest, is displayed to registered users, through a custom feed, and visitors from search engines, social networks and other sources
The content is monetized through advertisements
Monetization is shared among author, moderators and platform, according to predefined percentages
The FidelityHouse Coins earned by the author and moderators are credited to the user’s wallet and can later be spent to buy services within the FidelityHouse Chain or converted through Exchange.