iCasting.io - Changing the casting industry
Token Count
1 TLNT = 0.07 EUR

Proudly introduces  The Talent Token!

Changing the casting industry by creating a thriving and bustling community where talents & clients are fully in control of their own personal profile data and financial transactions.

iCasting facts & figures

Since its establishment in 2013 iCasting has gathered a tremendous amount of talents, clients and data. Here are some facts and figures.


Anyone with talent is welcome to register for an account, regardless of experience, gender, age, appearance or ethnic identity. Signing up is completely fre


Everyone who is looking for a talent can register for free with iCasting. As a client, an individual, a company or a brand.


Since our pilot launch in the Netherlands we succesfully matched more than 35.000 talents.

Changing the casting industry using the blockchain technology

  • Decentralized casting process
  • Smart contracts
  • Payment escrow
  • Full control of profile data and financial transactions

So many features

Self-sustaining community

A community that actively contributes to the platform is rewarded with Talent Token for a wide range of activities.

Smart contracts

A secured booking process where all crucial information from the mutual agreement is written into the smart contract.

Decentralized casting process

All connecting, hiring, payment and agreement processes are completely decentralized and are executed on the blockchain.

Tokenized ecosystem

A wide range of distinctive features and services on the platform that can be unlocked with Talent Token.

Blockchain Reputation Program

Traceable and immutable storage of reputation statistics, bringing transparency and credibility to the market.


A wide range of platform and live features combined with a reward program to encourage community activity.

Unique matching algorithm

A unique matching algorithm that creates the perfect match between client and talent, based on detailed search inquiries and talent profiles.

Payment escrow

A guarantee of safe, secured and insured talent fee payments for both clients and talents.

iCasting Academy

Online courses and lessons for talent development. 24/7 cross-platform and cross-device available, anywhere and anytime.

iCasting Events

Live events for connecting talents and professionals, cross-selling products and services and utilizing partnership advantages.


Erwin Arkema

Founder & CEO

Erwin has been a entrepreneur for most of his life, he started his first business in de mid 90’s when he was 18 working from his room on several creative projects for clients. After earning his Media Designer degree, Erwin started his career in Television & Advertising. He worked as a creative on various TV formats for several mayor production company’s as RTL & Endemol. In 2001 he Co Founded IQ-Media, a dutch based advertising agency which grew out to be one of the Netherlands major advertising agencies, working for brands such as Philips, L’Oreal, Deloite, RTL, Coca Cola, Amstel & Red Bull. For these kind of media campagnes, Erwin worked with national & international casting agencies and gained a lot of experience in the traditional casting industry. With these experiences he Co-Founded iCasting in 2013. In 2015 he Co-Founded TradeCast, a Dutch startup that is international successfully disrupting the global television and broadcasting markets. Erwin specializes in team leadership, creative marketing strategy & strategic business management.

Bob Breeman

Founder & COO

Bob is always focused on the financial en operational sides of entrepreneurship. After graduating for his technical Media degree he co-founded IQ-Media, a dutch based advertising agency which grew out to be one of the Netherlands major advertising agencies. He co-founded iCasting in 2013 and built a technical team to make a fully world-wide scalable platform for the casting industry on awesome new technologies. In 2015 he co-founded TradeCast, a Dutch startup that is international successfully disrupting the global television and broadcasting markets. Bob is responsible for managing all the financial and operational tasks. Also the technical infrastructures for large (video) storage systems and ICT structures within these companies have been realised under his authority.

Joris van Hittersum

Founder & CCO

Joris earned his Master of Arts degree by graduation With Honors in Communication and Information Science from the University of Groningen, the Netherlands. He upgraded his knowledge of the international media landscape by studying International Communication and International Politics at the Anadolu University in Turkey and Intercultural Communication and International Media at the University of Jyväskylä in Finland. After graduating, Joris started working at one of the Netherlands’ major advertising agencies. He developed himself from communication strategist towards commercial director within six years. Joris specializes in strategic marketing, brand positioning and executing successful marketing and sales campaigns, both B2B and B2C. In his career he worked for brands such as Philips, Coca Cola, Smurfit Kappa and Red Bull. He also contributed to the international success of TradeCast TV, a Dutch startup that is successfully disrupting the global television and broadcasting markets. Joris is responsible for the global marketing campaigns, strategic partnerships, PR and the Social Media strategy of iCasting. As co-founder, he is closely involved in the strategic course of company and also acts as spokesperson on many occasions.

Yillmaz Schoen

Founder (CEO TradeCast.tv)

Yillmaz Schoen (1979) is a media entrepreneur, speaker and founder/CEO of TradeCast TV (www.tradecast.tv). A multi award winning tech company on a mission to break through barriers in traditional publishing and broadcasting industry. In its existence, has won several awards and was voted Best of the Startup Showcase and Best of Show at the NAB Show 2017 in Las Vegas. To date, TradeCast received $3.8 million dollars in seed funding and is gearing up its next step in world domination in the $108 billion dollar cloud TV marketplace. In 2015, Yillmaz joined the Region Zwolle Economic Board, the advice council for the third largest economic region in The Netherlands. He represents the creative industry, blockchain and e-commerce industry, sharing knowledge and enabling economic growth in these sectors. For the past 17 years, Yillmaz has been co-owner of IQ-Media and the IQ-Media Group, consisting of new media marketing and production companies. In the past he lectured Communications at Windesheim University of Applied Sciences and the Amsterdam University of Applied Sciences. He studied Interactive Media and Design. Since the early 2000’s, Yillmaz has been involved in and responsible for the development and positioning of a wide diversity of campaigns, brands, digital concepts and television productions. Yillmaz has a special interest in blockchain technology, new business development and media related technology with a disrupting nature. In April 2018 he was recognized and awarded as one of the top 50 influencers and future makers in the Dutch innovation ecosystem.

Viktor van Dijk

Creative Director

Born in the United States and moving to Holland at the age of 9 Viktor learned at an early age that crossing borders has immense value. Leaving the known, uncovering the new, discovering different perspectives. With his tremendous drive and creativity Viktor was admitted to the Academy of Arts. After 4 years of countless discussions on design, composition and communication and endless competitive and collaborative design assignments, Viktor earned his bachelor's degree in design. Immediately launching his career in the advertising industry Viktor swiftly developed into a full-fledged art-director within 3 years. Focusing heavily on concept Viktor is a full stack designer with a broad range of design skills. He has collaborated on campaigns for brands such as Casio, Panasonic, Coca-cola, Nivea, Capri-Sun and Red Bull and has also contributed to the successful international startup of TradeCast TV. Taking up the position as art-director for iCasting right after its foundation in 2014 Viktor is responsible for iCastings global brand identity in the international market. Viktor is ready to cross borders, discover the new and help create a new frontier in the casting industry.


  • 2013

    First round of funding - €330,000.

    Company registration.

    Opening iCasting office.

    Employment of iCasting team.

    Development iCasting beta .

  • 2014

    Second round of funding €330,000.

    Team expansion.

    Development iCasting 1.0.

  • 2015

    Third round of funding €740,000.

    Launch of iCasting in The Netherlands.

    Partnership RTL (largest TV network in the NL) & Fedde le Grand.

    Start marketing campaign NL.

  • 2016

    Development iCasting 2.0.

    Marketing campaign NL.

    User database growth to 75,000+ talents & 850+ clients.

  • 2017

    Fourth round of funding €625,000.

    Launch of iCasting.tv.

    Release of iCasting 2.0: improved user experience and.

    more advanced backend system.

    User database growth to 140,000+ talents & 1500 clients.

    Development Mobile iOS and Android app beta.

    Welcoming blockchain experts.

  • Q1 2018

    Technical upgrade database and servers for global launch.

    Launch iCasting.io teaser website.

    Development Talent Token & smart contracts.

  • Q2 2018

    ICO campaign launch.

    (including whitepaper & ICO website iCasting.io).

    US talents & clients sign up integration.

    Private presale & whitelist presale Talent Token.

  • Q3 2018

    Talent Token & smart contract beta integration.

  • Q4 2018

    The ICO. Launch of Talent Token.

    Users receive wallets & Talent Tokens.

  • Q1 2019

    Smart contract integration.

    International launch Phase 1. Talent Token listed at cryptocurrency exchanges.

  • Q2-Q4 2019

    Extended blockchain features integration.

    Global expansion.Global marketing & PR campaign.

  • 2020

    iCasting API available for third party integrations.

White Paper

Investment Info
Accepting ETH
Token Info
Token TLNT
Platform Ethereum
Type ERC20
Token Price 1 TLNT = 0.07 EUR
Token Count 350,000,000
Pre-Sale Start Date
Pre-Sale End Date
Crowd Sale Start Date 2018-September-24
Crowd Sale End Date 2018-October-21

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