HOW IT WORKS
SHOPPERS EARN REWARDS
The shopper is rewarded with URP tokens for sharing his data with retailers. He can share the fact that he visited a point of sale, his geolocation indoor, his purchases, etc.
Retailers can retrieve their URP tokens by making exclusive and personalized offers based on the data the shopper decided to share with them
DATA SECURITY & TRANSPARENCY
Universal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while enjoying personalized offers made by retailers
Earn tokens for each of your interaction with retailers
Make tailored offers to their shoppers based on the data they shared
Reward Smart Contract
Each reward operation will be handled by a Reward Smart Contract. Retailers can create new reward campaigns by filling the Reward Smart Contract form.
For example, retailers can reward a shopper for visiting one of their stores twice in the same week. IoT sensors can act as an oracle to certify the transaction.
Universal Digital Wallet
A digital wallet that allows shoppers to query the loyalty network for rewards and redemption contracts at any time, check the balance of their wallet in URP tokens and edit their privacy settings.
Retailers redeem tokens through personalized offers
URP tokens can be exchanged for goods and services, coupons, and improved shopper experience with all retailers in the network.
These redemption offers are tailored to match each shopper’s needs and desires using the data they chose to share with the network.
All data is fed to our deep-learning layer for further prof iling and analysis, allowing the deployment of custom redemption offers tailored to individual needs.
IoT sensors powered by Occi using geolocation technology, already covering more than 100,000 square meters of top retailers space, publish the data securely on the blockchain. They are deployed inside a mesh network to make setup simpler and the data capture more robust.
Distributed Data Storage on a hybrid blockchain architecture.
Shoppers give consent to each data capture to guarantee data transparency. Sensitive receipt data is isolated between retailers, while navigation data is publicly available to all nodes.