Unlike a consumer social network such as Facebook or a professional network such as LinkedIn, TraDove
Business Social Network puts substantially more emphasis on traffic quality than on traffic quantity. We
do not seek nor do we need hundreds of millions of users. We only need tens of millions of users. A
business user’s value is much higher than a professional user, which is in turn higher than that of a
consumer user. Facebook paid $42 per consumer user for WhatsApp. Microsoft paid $60 per professional
user for LinkedIn. How much is a TraDove business user worth? The answer is A LOT!
Our emphasis on traffic quality and not just quantity keeps our operational costs low and increases both
business users’ value and our profit margins.
LinkedIn is not suitable for business. It does not authenticate its users. Most use public emails. Faking a
LinkedIn profile is easy. It is too general and crowded. Most use LinkedIn for personal and professional
relations oriented communication. It does not have product/service component.
TraDove has developed a proprietary process to authenticate its users in its general network. It is much
harder to fake a profile. It is a social network tailored for corporate buying and selling people. It
seamlessly connects business people, products/services and companies together to share knowledge,
experience and opportunity in a much more relevant way.
B2B 2.0 is a person-to-person connector, a business-purpose social network. B2B 1.0 is more product
oriented (directory or marketplace). In a directory or marketplace, you as a seller passively wait for a
buyer to find you. In B2B 2.0, you can actively look for potential buyers – a game changer! In the B2B 2.0
model, we let buyers and sellers find one another and maintain a relationship in return for membership
and opportunity fees (e.g., opportunity to advertise and pitch to buyers) in BBCoins.
SAP/Oracle/Salesforce provide business utilities, information and process management. TraDove
provides business opportunities by bringing business partners together.
Yammer/Chatter are designed principally for intracompany connections. Slack can be used for
intercompany, but it is general purpose. TraDove specifically provides intercompany business networking
and collaboration designed to enhance business partnerships.