ABSTRACT

The e-Commerce marketplace has progressed rapidly in the last three decades due to

technological advances, while the proliferation of smart phones and affordable data have

transformed the Social Media landscape.

This gives rise to a new way of online shopping – Social Commerce, where social media

will eventually be integrated with e-Commerce.

The global Social Commerce market is projected to reach US$165.59 billion by 2021,

growing at a CAGR of around 34%

However, brands and brand owners are not empowered or equipped to effectively

monetize or tap on the enormous amount of user-generated content, while at the same

time, many users and content creators are inadequately rewarded for their efforts.

This fragmented brand-consumer relationship and the lack of a closed-loop

interconnectivity between content creators, brands and users have resulted in a Social

Commerce environment that is unable to realize its full potential.

The Fanfare ecosystem aims to resolve this problem. Using the ERC-20 Fanfare Token

(FAN Token), we are building a Social Commerce ecosystem where content creators,

consumers and brands can connect intimately via the exchange of value through FAN

Tokens

The FAN Tokens would be used by the brands as a reward mechanism for content

creators by converting their user-generated videos into shoppable videos. This allows

every user-generated video to have the potential of becoming a point-of-sale for brands,

thus making the entire social platform a marketplace for products.

Users would also be incentivized for time spent on watching videos created by their

friends or other consumers. Users can, in turn, use the FAN Tokens they have received as

rewards to purchase products from the Fanfare eStore.

Consumers who purchase products from the Fanfare eStore could further benefit from

attractive discounts or additional rewards.

Fanfare Global Pte Ltd, a Singapore-based company, has created this Fanfare ecosystem.

The company is managed by serial entrepreneurs, successful business owners and

professionals – from media, legal, marketing, finance and investment backgrounds with

decades of combined experience – and is also backed by an investment firm.

We have already built the most comprehensive centralized Social Commerce platform –

The Fanfare App. 

Since its official global launch in August 2017, the platform has already welcomed 200,000

users, 90 Ambassadors from 28 countries, as well as the participation of over 200 Brands

worldwide.

The FAN Token is built on three key cornerstones:

1. Sharing of Efforts - based on trust, this co-sharing ecosystem will serve to

increase user growth, build stakeholder confidence and ensure sustainability.

2. Distribution of Wealth – win-win-win economy where all stakeholders will

benefit from sharing of incentives and rewards

3. Unlocking New Value – through the conversion of user-generated videos

into shoppable videos. 

By 2020, the Fanfare ecosystem aims to have more than 25 million users and 5,000 brands

onboard, creating a total of 5 million shoppable videos, and generating US$1 billion worth

of social buying.