Token Count
1 TZO = 0.06 USD

TANZŌ is a first of its kind social marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZŌ’s distributed ledger technology ensures transparency within the platform, making it as open and as safe as possible for buyers and sellers.

TANZŌ’s main goal is to become a synchronized social platform, based on a completely decentralized trust system, which ensures that all parties involved in any given transaction are equally protected.

Handmade Market

The global market for handmade goods has tripled since 2008 and is currently becoming a $100 billion industry. In 2016, India alone exported $5.4 billion in handmade goods, a 15% increase over the previous year. During the same period, both China and Southeast Asia generated over $25 billion.

The total size of the US crafts industry is now $43.9 billion, according to new research from the Association for Creative Industries (AFCI). With continuously rising demand, the industry projects that by 2020 the global handmade market will become a $150 billion industry.

Issues for Crafters & Buyers

Crafter issues

  • Lack of international marketing knowledge
  • Lack of buyer confidence (crafters usually aren’t identified)
  • Lack of direct communication with potential buyers
  • Inability to present their products in fair competition
  • Difficulty directing traffic to their product listings
  • Barriers to proper representation of themselves and their products
  • Fear of dishonest buyers

Buyer issues

  • Difficulty verifying that a crafter is who he/she claims to be
  • Difficulty verifying that an item is truly handmade by the crafter
  • Difficulty verifying that a crafter isn’t exploiting the marketplace by passing off counterfeit goods as authentic
  • Difficulty verifying that a crafter isn’t selling mass-produced goods for profiteering
  • Lack of reliable reviews

TANZŌ Platform Advantages

  • Comprehensive, easy-to-use service
  • Low fees Low transaction costs Payment with popular cryptocurrencies (ETH, BTC)
  • Transparent and decentralized bonus and reward system
  • Proof of product authenticity - Blockchain verified proof of identity
  • Customer communication tools Detailed sales analysis
  • Reliable reviews, incentivized by the reward system
  • TZO token payments for platform services at a special rate

The Product: TANZŌ Platform 


Most e-commerce platforms aren’t well suited for true crafters who want to promote their craft or wish to sell their uniquely designed products at fair prices. Specifically, crafters are forced to compete directly with wholesale vendors and traders who often sell counterfeit or mass-produced goods on the very same platform and at much lower prices.

Sometimes it becomes difficult to even spot the authentic handmade items amidst the volumes of low quality knockoffs that clutter the search results.


TANZŌ’s blockchain-based identity verification process ensures that only true crafters will be able to sell their handmade items on the platform. It is also a guarantee to potential buyers that all goods are truly handmade by the actual crafter who sells them.

Items will be priced in fiat currencies for customers who may not be familiar with comparable cryptocurrency values. However, TANZŌ will incentivize users to use TZO tokens as their default currency for transactions by lowering or completely removing withdrawal fees and by giving out bonus TZO tokens as rewards for special achievements.

TANZŌ for Buyers

TANZŌ uses geolocation and timestamp functionality, in combination with blockchain technology, to verify the identity and authenticity of each new crafter, as well as each new item.

TANZŌ’s smart contract system is responsible for registering crafters and their products on the blockchain upon meeting the predefined conditions (verified profile, submitted product information, validated rates, payment provided before the product is shipped, etc.) Each product purchase is registered on the blockchain as a transaction.

TANZŌ Platform for Crafters

TANZŌ offers a complete, turnkey e-commerce platform that allows crafters to easily set up their own digital storefront. The solution encourages crafters to list their products on TANZŌ effortlessly.

Crafters will enjoy very low transaction fees when their products are sold via the TANZŌ marketplace.


Georgi Manchorov

Co-Founder & CEO

Entrepreneur and investor in several international companies. As a co-founder of Ad Crunch, a large ad serving network, Georgi has gained experience in digital marketing, programmatic advertising and campaign management. He spent over 10 years trading a wide range of currencies and stocks on the global market. He is an early investor in cryptocurrencies and blockchain technology. Growing up with painter/designer parents, Georgi feels a connection to all kinds of handicrafts and artisanal items.

Vassil Guenov

Co-Founder & CTO

Vassil is an entrepreneur and senior leader with a proven track record of building successful software delivery organisations. He has been preparing his team to develop skills and passion for the distributed ledger technologies for the past 2 years. He is a strong Blockchain supporter and advocate. His team helped Hive-project by having a successful ICO and now he and his team are building up the product. Vassil joined TANZŌ as a partner from the very beginning of the ideation phase. He has already allocated a technical team for the ICO, which is expected to take over product development after the crowdfunding phase.

Svetoslav Georgiev

Business Development

Dr. Georgiev holds of a PhD and MSc in Operations Management from Japan’s second top university. He also has a BA in Marketing with minor in Management Accounting from the International Business School Groningen (the Netherlands) and Sheffield Hallam University (the UK). He has worked as sales and marketing expert in a number of industries, including media selling and advertising, and e-gaming. In recent years, in line with his professional aspirations, he has been juggling between academia and industry, working as Business Development and Operations Management Consultant, and Lecturer and Researcher.

George Koynov

Content Manager

Creative copywriter with 15+ years of experience working at 3 multinational advertising agencies (J. Walter Thompson Sofia, Ogilvy & Mather Frankfurt, Edelman Berlin). Skilled at finding creative and convincing ways to communicate the unique benefits of a product/service to the general public (B2C) or to other businesses (B2B communication). In anticipation of the upcoming mass adoption of Web3.0, George’s skillset is particularly tailored to the needs of global IoT companies, fintech firms, blockchain-based services and ICO projects.

Rossitsa Kostova

Platform Lead

Qualified full-stack software engineer and technical lead with a strong background in PHP, Python and Javascript. Over the past fifteen years, Rossitsa has been part of many successful software projects and gained valuable knowledge using various technologies. Her main field of expertise includes client-server applications, single page applications, web frameworks, web APIs and database architectures. Lately, she has become truly passionate about blockchain technology and its real-world applications.


  • Q3 2017:

    Ideation and market research

  • Q4 2017:

    Definition & analysis of the market opportunity

  • Q1: 2018

    ICO campaign preparation



    Marketing materials

  • Q2 2018:

    Private token sale

    Pre-sale event

    Main sale event

    Token distribution

  • Q4 2018:

    POC release

  • Q2 2019:

    TANZO alpha version release

    TANZO v1 platform launch

White Paper

Investment Info
Accepting ETH, BTC
Token Info
Country Bulgaria
Hardcap $15,000,000
Softcap $3,500,000
Token TZO
Platform Ethereum
Type ERC20
Token Price 1 TZO = 0.06 USD
Token Count 500,000,000
Pre-Sale Start Date
Pre-Sale End Date
Crowd Sale Start Date 2018-November-01
Crowd Sale End Date 2019-January-10

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