Token Count
1 ATTR = 0.035 $

Blockchain based Affiliate Marketing

Very low fees

Affiliate Networks charge 10-25% commission. Attrace reduces this to ~0.5%.

Faster Real Value payments

Instant commission payout instead of waiting for weeks if not months, based on very precise definitions and dynamic scaling.

Fraud detection

Smart contracts attached to every click/referral cannot be manipulated resulting in all statistics being the absolute truth.

No more tracking problems

Every individual click/referral will have a unique ID, resulting in fully reliable tracking of the Publishers' performance.

Direct connection between Publishers and Merchants

The Attrace platform enables direct communication between Publishers and Merchants via advanced messaging board.

No Merchant restrictions

Long Tail and Emerging Markets acceptance will be based on reputation, not at discretion of Affiliate Network.

How does it work?

The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.

  • Attrace is the only affiliate marketing project that tracks and attributes very individual click/lead/referral.
  • Attrace is the only affilicate marketing project with a blockchain fully built from scratch, it is not dependent on any other chain.


Erwin Werring


Solid background in finance, solid blockchain knowledge and serial entrepreneur with extensive experience in every aspect of online marketing LinkBundle Co-Founder and CEO (4y) London Platform for benchmarking every aspect of online marketing, predominantly for international retail banks and large FMCG companies Morgan Stanley CI VP Fund Strategy (8y) London Tradelic Co-Founder and CEO (3y) London Affiliate Marketing in Gaming Industry (Publisher side) Deloitte Auditor & Corporate Finance Consultant (3y) Netherlands Involved in blockchain since 2014

Lennard Zwart


Solid background in finance and economics and a strong track record in growing IT startups Res Privata NV Investment Fund Co-Founder (2y) Netherlands Board member, advisor and investor in several fintech and cyber security related VC projects CloudVPS Founder (9y) Netherlands Founding, growing and subsequently selling largest cloud computing firm in the Netherlands Deutsche Bank VP Structured Finance (4y) London Morgan Stanley Senior Associate Structured Finance (3y) London Involved in blockchain since 2014

Marius Jansen


Ex crypto trader with extensive blockchain and ICO knowledge CMO (2y) Netherlands Next generation cryptocurrency derivatives exchange, the very first to offer more complicated derivatives based on crypto currencies ICO Advisor (3y) Netherlands ICO consultancy based on extensive blockchain knowledge High volume crypto trader (4y) Netherlands Refrained from trading once working for Deribit Involved in blockchain since 2012

Remko Allertz


Serial entrepreneur, solid blockchain knowledge and strong track record as a Publisher in Affiliate Marketing Rocket Insurance BV Founder (6y) Netherlands Major insurance lead generator in Dutch affiliate marketing (Publisher side) Teahupoo Capital BV Founder (10y) Netherlands Investor in several online platforms in competitive niche markets around Telecom, Utilities and Finance Involved in blockchain since 2014

Artem Vysotsky

IT & AI Advisor

High in demand Silicon Valley based software engineer with extensive Golang and AI experience Director of Engineering (2y) Silicon Valley is using machine learning to rewrite the sales ops. Director of Engineering (3y) Silicon Valley AI planning platform. End responsible for architecture, design and implementation from scratch of organization’s key micro-services SugarCRM Lead software Engineer (4y via Intetics) Silicon Valley Responsible for architecture and design of the SalesConnect project (involving 150 engineers globally) Involved in blockchain since 2017


  • 21st of May

    Publisher UI demo.

  • 27th of May

    Merchant UI demo.

  • 29th of May

    Ingest real clicks and expose statistics through Publisher network.

  • 29th of May

    Network explorer UI demo (blocks, accounts,clicks/referrals/sales).

  • 30th of May

    Protocal validation (functionality) with selected Pubiishers and Merchants.

  • 30th of May

    Protocal validation (functionality) with selected Pubiishers and Merchants.

  • 21st of June

    Pre-ICO (ending 2 weeks later).

  • 12th of July

    ICO (ending 8 weeks later).

  • 15th of July

    Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).

  • 1st of October

    Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.

  • 14th of October

    First release Merchant and Publisher Dashboard (SSP/DSP).

  • 1st of November

    Basic developer documentation client API's and commandline tools.

  • 15th of November

    ATTR tokens import testing + webpages.

  • 1st of December

    Main net online (operational Attrace network).

  • 7th of December

    Set up-sales and account management team in NL to accelerate growth.

  • January 2019

    Start influencer marketing.

  • February 2019

    Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.

  • March 2019

    Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).

  • June 2019

    Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).

  • September 2019

    Reach critical traffic volume to apply first machine learning for profiling.

  • October 2019

    Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.

  • October 2020

    Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.

  • January 2021

    Growing ecosystem by focusing on Long Tail.

  • February 2021

    Further geographical expansion to Emerging Markets.

  • February 2022

    Implementation Machine learning/AI to further counter click fraud.


White Paper

Investment Info
Accepting ETH
Token Info
Token ATTR
Platform Ethereum
Type ERC20
Token Price 1 ATTR = 0.035 $
Token Count 1,000,000,000
Pre-Sale Start Date 2018-June-21
Pre-Sale End Date 2018-July-05
Crowd Sale Start Date 2018-July-12
Crowd Sale End Date 2018-September-06

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Attrace - Decentralised Affiliate Marketing Platform

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