Token Count
1 HEY = 0.0002 ETH

Introducing: Hey, Be Well!

Hey, Be Well! is a complex ecosystem that bases its microeconomy on the constant interaction between its three main key players: End User, Specialist and Supplier.

  • Blockchain based transactions and gamification
  • Own token - HEY token
  • Gamified onboarding for all Key Players(USer, Specialist, Supplier)
  • Listing of Specialists and Reputation
  • Matching Users with Offers (based on consent & stated interest)
  • Third party integration
  • Data sharing

The State of Well-being

In 2009 we launched the first Romanian online platform for making and managing appointments to doctors. The market was not ready to adopt back then, but that experience taught us to stop guessing what our users wanted and start doing the research required to develop a relevant product.

"The State of Wellbeing 2018" is the synthesis of our research. It focuses on a global analysis of the healthcare and wellness industries, on prevention and treatment methods and current trends.

The paper shows that there is a global shift from treatment to preventative medicine, supported by high demand from markets all over the world.

We have identified a need for a technological solution that allows users, specialists, and suppliers to work together for a common goal: a preventative lifestyle in which the Users achieve their health goals for an optimum state of wellbeing.

There are many factors involved in creating more sustainable health systems, but we believe two are the most critical: delivering value to consumers and developing a broader, more holistic, consumer-centred approach that focuses on wellness and prevention, and on continuous management of health.

PWC - New Health: A Vision for Sustainability

“One of the problems we’ve had in the digital medicine arena is the lack of integration. One company’s working on one part of a problem, another’s working on another part and they don’t come together.Whether it’s asthma, vital signs, depression monitoring, we’ve got a lot of siloed approaches and they clearly would be better when they’re unified. We don’t have that yet.

That’s where the field needs to go beyond the analytics and the AI.” -Scripps Translational Science Institute founder and Director Dr. Eric Topol

"When you look at the books about well-being, you see one word – happiness... Happiness is determined by factors like your health, your family relationships and friendships, and above all, by the feeling that you are in control of how you spend your time. When you analyse happiness, it turns out that the way you spend your time is extremely important" explains Daniel Kahneman, psychologist, behavioural economist and 2002 Nobel Laureate in economics

"In industry community discussions within the context of the World Economic Forum, we frequently hear it said that 'trust' is increasingly missing in systemic collaboration – in contractual partnerships or even informal interaction, for instance. It's time to elevate our industry agenda to a much broader dimension that will open the discussion on predominantly technological and business case innovation to include the essential elements of trust, integrity and ethics as key enablers of public-private-civic cooperation."

"We can create space for the local sourcing of food, bring holistic and human-centric medicine closer to the hearth of our communities, strengthen social, environmental and economic resilience and enhance safety in our communities, protecting those without means, our elderly, our children. Let's build life-generating cities for the well-being of our next generations." - Michael Buehler, Head of Infrastructure & Urban Development, World Economic Forum

 "Invention in its truest sense has always been the amplification of human intent. Our tools should always enable more of us to do things better, with less effort and to a greater effect. A hammer allowed us to build. A wheel allowed us to move. But today, as a society, when we judge wealth or the success of an organization or product, let us consider the whole meaning of the word wealth.We create wealth not only by building companies that become more valuable, or technology which becomes more widely adopted, we build wealth by creating the tools which enable others to occupy a better state of well-being." - Marc Shillum, Chief Experience Officer, Matternet

 Hey Token

The native token of the Hey, Be Well! ecosystem is the HEY token. HEY will be issued on the public Ethereum blockchain, as an ERC20 standard token that is compatible with the existing infrastructure of the Ethereum blockchain and with most wallets.

As the Hey, Be Well! ecosystem grows and evolves, so does the token utility. Our gamified onboarding process will make sure that each Key Player within the Hey, Be Well! ecosystem can gain enough HEY, to allow them to take full advantage of the token-dependent functionalities.

The HEY Community Pool represents a strategic token supply, maintained at optimum levels by commissions charged for transactions within the platform, with the purpose of incentivizing desired behaviour of key players that contribute to the ecosystem in a positive way.

Examples of incentivized actions are: completing the onboarding process, recommending or reviewing specialists and suppliers, updating well-being records or verifying identity.



  • Staking for a health Goal.
  • Accessing the Goal-focused Community.
  • Accessing Other Premium features, such as Unlocking Special Prices from Suppliers.
  • Supporting a friend in their Goal, and offering HEY as extra Bonus upon completion.
  • Subscribing to Influencers & Other Original Content Providers.


Hey, Be Well! is building an ecosystem that could potentially serve hundreds of thousands, if not millions of well-being enthusiasts, all over the globe. We want to offer them the most secure and transparent space to interact, transfer value, store their data, manage it and share it.

Incorporating blockchain technology adds a transparent, trustless layer that can assure its key players of the trustworthy relationship with Hey, Be Well! and each other.

Why Blockchain?


Blockchain is using cryptography and it has two main purposes: securing the identity of the user’s transactions and ensuring that the past records cannot be tampered with, using this technology is a means of protecting the identity of the users and making sure that the transactions are done safely.


Bogdan Nicoara

Co-Founder & CEO

Bogdan is a well-being oriented entrepreneur with more than 9 year expertise. His work has been focused on integration between tech and traditional systems. Previously, he founded a successful digital agency and a software development company and managed more than 35 specialists in developing great digital experience for more than 250 international Clients. He is a strong advocate of The Sharing Economy, of Decentralisation and Blockchain.

Andra Georgescu

Co-founder & COO

Andra started her career early on, as a highly talented digital marketer and copywriter more than 8 years ago and founded her own Business Development & Marketing Agency In 2014. In early 2017 she fell in love with Blockchain, decentralization and the various applications of this technology. She has, ever since, been dedicating all of her time and resources to learning and contributing to this space. Andra has already written 3 appreciated Whitepapers and help design feasible token models.

Cristian Filimon

Co-Founder & CPO

Cristian is a great rational mind which sees a logic flaw from miles away and quickly finds the best solution to surpass it. He has more than 10 years of experience in developing software, ecommerce and digital businesses. His experience includes managing teams of over 30 skilled specialists. He is now applying his skill and expertise to optimizing the product development processes in order to make Hey, Be Well! Reach its full potential.

Andrei Constantin

Co-Founder & CTO

Also known as our Code Wizard, for making the impossible, possible by sheer coding skill, Andrei has more than 10 years of coding for big businesses all over the world. Amongst his more recent accomplishments is the development of the 7 Card App, one of the most popular and gamified apps in Romania. He is now putting his tech and management expertise to work, at Hey, Be Well!, coordinating the dev team. He is fluent in PHP, NodeJS, JavaScript, MongoDB, and, of course, Solidity as the new star dev language.

Bogdan Santejudean

ICO Manager

Bogdan is a serial entrepreneur who has over 7 years of experience in business and business development. He provided advisory and strategy guidance to multiple European companies from the healthcare, IT and marketing industry, including tens of innovative start-ups. Since 2014, he has been highly involved in the cryptocurrencies and blockchain technology. Before joining the Hey, Be Well! team, he was main analysis for J Capital, a private investment fund that focuses on tokens, and projects in the blockchain and crypto asset space, and a business development Manager la FundYourselfNow.


  • 2009 - 2016

    Gathering healthcare market know-how with

  • 2017

    Research for repositioning and defining Hey, Be Well!

  • 2018 Q1+Q2

    Initial business & product development.

  • 2018 Q3+Q4

    MVP Launch with Blockchain implementation &Token sale.

  • 2019

    Stage II Product Launch.

  • 2020

    Stage III Product Launch.

  • 2021

    Stage IV Product and decentralization.

White Paper

Investment Info
Accepting ETH
Token Info
Country Switzerland
Hardcap 36,000 ETH
Softcap 3,600 ETH
Token HEY
Platform Ethereum
Type ERC20
Token Price 1 HEY = 0.0002 ETH
Token Count 360,000,000
Pre-Sale Start Date
Pre-Sale End Date
Crowd Sale Start Date 2018-September-15
Crowd Sale End Date 2018-September-30

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Hey, Be Well - Your personal well-being dashboard(HEY)

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