Token Count
1 AWT=0.025 ETH

WhatsOnPic token (AWT) is the world's first token secured with working business model and growing audience of E-commerce market. Our business model allows members to interact with the platform and get incentives in AWT tokens. Members of the WhatsOnPic community will earn tokens when the purchase takes place through the posts that they tagged.

We will encourage the use of tokens that can be traded, redeemed and used for services within WhatsOnPic platform. The value of AWT tokens will be enhanced over time due to the development of the service and the increasing number of users who will raise the demand for tokens. This will allow our participants to get more rewards and benefits.

How does WhatsOnPic work?

WhatsOnPic will let users tag any photo on the Internet and social media networks with the iOS, Android applications as well as with browser extensions. Artificial intelligence algorithms will allow recognizing the products in the photo as well as all the duplicates of this photo on the Internet. By tapping the desired product in the picture, the user will see more information about the product and get links to the stores to proceed to purchases.

Members earn AWT each time when a purchase is made from the publisher's post.

Market Outlook

E-commerce market is keeping slightly growing. Taking into account that it is transforming now merging with social networking, it is expected to grow more. More than 61% of global consumers believe that online shopping saves money, and the price is the most important factor when deciding where to buy. What’s On Pic provides customers with a list of stores where they can buy the desired product at the best price. Thus, customers will get more opportunities to choose the best product for them and stores will increase their customer flow.

E-commers sales

E-commerce market keeps growing and doesn’t seem to slow down. In 2017, retail online sales amounted to 409.2 billion US dollars and are projected to surpass 603.4 billion US dollars in 2021. The growth is also observed in the mobile retail commerce with 34.5% of sales made from mobile devices in 2017 and expected 53.9% in 2021.

Purchases from social media

Social media platforms where U.S. users last made a purchase as of October 2017


Nikita Alekseev

Co-Founder | Chief Technology Officer

Nikita holds a master's degree as an automation engineer. As CTO he is responsible for driving research and development management. Nikita has over 10 years of experience in technology spanning enterprise applications, data mining, financial trading, and blockchain. Experience includes enterprise application development with Neural Networks, Data Mining, High-End Configuration and Product Content Management. Blockchain and cryptography enthusiast.

Semen Kakaulin

Co-Founder | Investment director

Semen holds a master's degree in economics. He is a serial entrepreneur, investor, consultant and has a wealth of experience assisting established companies to achieve growth and startups to reach their full potential. A leading expert in business strategy. Semen currently consults and advises for a range of companies.

Daria Zubko

Head of Marketing

Daria is a great Marketing specialist with extensive experience in launching projects in the FMCG market; Has expertise in creating and developing successful private labels; Has conducted more than 30 efficient full-scale advertising campaigns. At WhatsOnPic, Daria is most excited about driving progress in public relations and social media, as well as building relationships with influencers across various areas of interest.

Eugene Kalyada

Lead Front-End Developer

Before joining WhatsOnPic, Eugene was developing tools for IOS for several years. He specializes in front-end and back-end testing of the web app and mobile web. He was involved in the testing of a new crypto gateway payment method. In addition, he spent two years working in quality assurance and has practical experience in maintaining quality management systems. Eugene holds a Bachelor’s and Master’s Degree in Informatics.

Max Dovbish

Front-End Engineer

Max joined WhatsOnPic with a great deal of previous experience in IT. His career brought him to many different places over the last seven years - from East Asia to Western Europe. He believes decentralization and blockchain technology will lead us to a better world. He always wanted to help create a world without any limitations. At WhatsOnPic, he can do just that. He is skilled in JavaScript, Node.js, React, Angular, Java and PHP. Max holds a Bachelor of Science in Computer Engineering.


  • 2017 Q2

    Detailed study of affiliate, cashback services, and impulse buying market

    Legal issues analysis for service launch in particular countries

    Competitive landscape analysis

    Creating specifications for the server part, and the web and iOS clients

  • 2017 Q3

    Team building

    Drawing and approval of design

    Implementing core functionality

    Launch of iOS client development

  • 2017 Q4

    Completion of the server part development

    Connecting affiliate aggregators and individual trading platforms

    Implementing the feature of rewards allocation to users

    iOS client development

    Launch of WEB client development

  • 2018 Q1

    Encryption and secure data storage system

    Launch of beta version of iOS client

    Launch of beta version of the Web client

    Mass testing

    Bug fixing

    Implementation of additional functionality for iOS in connection with the release of the new version

    Intelligent matching system (photo-based) beta version development

  • 2018 Q2

    Publishing iOS app

    Audience testing, targeting

    Implementation of the functionality of referral bonuses for inviting new users

    Implementation of the functionality providing the viral effect

    Implementation of systems development technologies: image recognition system, user clustering

  • 2018 Q3

    Finalizing app development

    Project launch in North America (the first stage – 2 countries)

    Morphological and semantic text analyzer

  • 2018 Q4

    Launching an application for iWatch

    User clustering system

    Connecting new stores

  • 2019 Q2

    Implementing own trading platform based on dropshipping technique to increase profitability

    Connecting new stores and content monetization platforms / affiliate aggregators

    Development of the web platform functionality

  • 2019 Q3

    Implementing using ICO user tokens for purchasing in our store with dropshipping technology.

    Improvement of artificial intelligence algorithms for recognizing products in the photo. More precision photo recognition with branding recognize (Image recognition system)

    Improving interface for support native futures of iPhone X (FaceID recognition, Spread 3D touch over interface, 3D touch on application with context menu: Create post, Check balance, Discover)

    Implementing own trading platform based on dropshipping technique to increase profitability

  • 2019 Q4

    Developing support of ICO tokens in application and add ability to earn tokens instead of USD

    Implementing Android client

    Implementing client for iWatch (Checking balance, statistics, count of view)

    Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the second stage

    Project launch in Europe and Asia (the second stage – 10 countries

    Start of a marketing campaign in the countries of the second stage.

  • 2020 Q1

    Deep integration with social networks, and developing Google Chrome plugin for identifying goods on pictures and providing easy to use links to proceed purchases.

    Implementing own API for integrating new partners

    Start of the token buyback program

  • 2020 Q2

    Covering an estimated target audience in the first stage countries

    Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the third stage

    Project launch in the countries of the third stage (the third stage – 14 countries)

    Start of a marketing campaign in the countries of the third stage.

  • 2020 Q3

    Covering an estimated target audience in the second stage countries

    Covering an estimated target audience in the third stage countries

    System adaptation and intelligent selection algorithms tuning in accordance with local and mental audience specifics

  • 2020+

    App launch in 29 countries and further scaling of the project around the world. As What'sOnPic evolves we envision the service becoming an invaluable and trusted part of members everyday life.

White Paper

Investment Info
Accepting ETH, BTC
Token Info
Country Australia, Russia
Hardcap $21,987,500
Softcap $1,821,250
Token AWT
Platform Ethereum
Type ERC20
Token Price 1 AWT=0.025 ETH
Token Count 7,213,925
Pre-Sale Start Date 2018-November-26
Pre-Sale End Date 2019-February--15
Crowd Sale Start Date 2019-February-22
Crowd Sale End Date 2019-May-19

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