MoolyaCoin - The Coin for the Global Digital Startup Ecosystem
Token Count
1 MOOLYA = $0.06

In the recent times, there is a considerable increase in the number of Startups by Entrepreneurs. Most of these Entrepreneurs start with a conviction (or an assumption) that by starting their own business, they can run on their own, they will be able to generate more revenue and would be able to utilize their time more effectively. But most of them realize on the course of their Startup journey that starting and setting up a business which works effectively, is not easy as it appears. There are several challenges involved ranging from choice of the industry, the timing of the entry, the marketing strategies to employ, to the availability of the resources among others. 
Today, there are not many formal means for entrepreneurs to seek advice and counselling from the learning of predecessors. Every startup today has to reinvent and transition to next step resulting in the loss of focus and resources.

How would it be if we have a platform that can help reduce the pangs of entrepreneurial journey using the “power effect of network”??!!
How would it be to have a platform that could cater to end-to-end startup needs across the world??!!
How would it be to democratize many operations of startup eco-system??!!

Welcome to moolya – the world’s first comprehensive global digital startup ecosystem!! It is a blockchain-based entrepreneurship ecosystem that offers support, learning, opportunities, regulation, and value-added service to its community of users.

Raksan is an integrated incubator of quite a few SaaS platforms that are innovative and globally scalable. Raksan has many Startsups that are incubated, of which moolya is one. is a culmination of an interaction network, marketplace and on-demand service platform for the Startup ecosystem community. It comprises of the 6 vital communities:   
  • Startups
  • Ideators
  • Investors
  • Service Providers
  • Institutions and
  • Companies

What is moolya?

In Sanskrit moolya denotes intrinsic value of something, the English meaning of which is money. moolya is world’s first digital platform for the Startup ecosystem users of institutions, ideators, startups, investors, companies, service providers and other enablers like anchors, advisors, mentors, gurus, captains and partners to converge, explore, collaborate, conduct, transact, trade, service, synergise and prosper in their efforts. 

With time tested concepts of clusters, chapters and subchapters, moolya emulates the offline model of an ecosystem and model it up to present it as digital rendering of an “ecosystem of ecosystems” on moolya. 

Using a patent pending process, Team Moolya (referred to as Team-m) has built a SaaS platform for boursing and trading process operations and conduction of an ecosystem that will let users to find infinite possibilities and get their moolah (intrinsic value of something). 
moolya as the world’s first digital startup ecosystem is ideated by the Founding members out of their learnings as a startup entrepreneur in India and the travails and pangs they faced in the process. 

Key Offerings of Moolya:

Moolya platform offers the following to the users:
  • Brings all players on a digitally connected marketplace
  • Networked ecosystems of ecosystems 
  • Leverages the network effect & externality effect
  • Rationalization and digitization of service and process 
  • Access to easy capital
  • Democratization of networking, mentoring and advisory on a digital platform
  • Application of data analytics to the process and interactions

Moolya's Unique Features: 

What is moolyacoin?

moolyacoin is an ERC20 token of a patent pending innovative SaaS platform  - - a culmination of an interaction network, marketplace and on-demand service platforms offering services using the Ethereum blockchain framework and moolyacoin as its preferred mode to access and conduct transactions. 

Use case of moolyacoins:

moolyacoin is designed to make payments easier, faster and it will be used for all trade transactions within the moolya digital ecosystem with the following use cases: 
1. Like most blockchain solutions they seek to decentralise operations on their global platform of ecosystems of ecosystem connected digitally using custom built processes and workflows.  
2. So blockchain is a natural adoption on in the below concepts: 
  • KYC
  • Identity management
  • Unique transactions
  • Conversations
  • Timelines concept
  • Record management
  • Authenticity
  • Smart contracts
  • Payments
  • Bourse
  • Process operation concept we are propagating 
  • Investments
  • Wallets
  • Subscriptions
  • Privacy
  • People operations
  • Democratization 

Token Allocation

Coin % Allocation 
Usage of Funds
Use % of moolyacoin main-sale fund:
Global Scaling of operations
platform Development And Reinvestment
Global Marketing and Partnership
Use % of moolyacoin ICO fund:
Marketing  and Global office
platform Developement And Reinvestment


Rakesh Naik

Executive Chairman & Founder

Brief info Rakesh is a seasoned executive accomplished in multiple roles of sales, technology and general management with demonstrated and sustained ability of stakeholder satisfaction, profitability and innovation. He displays much desired traits of founders’ mentality - insurgent mission, front-line obsession, and owner’s mindset in all actions portraying powerful sense of responsibility towards all of his colleagues, stakeholders, products and decisions. A result focused enthusiast specialising in whole gamut of ideating, operationalizing, monetisation and maintaining the interests of stakeholders in start-ups, scale-ups and established organisations. Effective communicator and a go-getter, who is well accustomed to working cultures of Indian sub-continent, US, EMEA countries in 24+ years of experience across domains of technology, healthcare, manufacturing and finance realms. He is an entrepreneur who is adept at technology and business nuances. Presently incubating 4 technology startups in-house (,, and using an 'integrated incubation' model via the parent company - Specialties: ideation, incubation, startups, product design, sales and strategy E-mail: [email protected]

Usha Nirmala

CEO & Co-Founder

Brief info Usha is a "naripreneur" with about 15 years of general management, people management, operations, ideation and industry domain exposure of finance, banking, software, knowledge companies, consumer goods and engineering. She is adept at handling operations of startups, fast growing mid-market firms and MNC's as a business leader, general manager and process expert. I relate well to the nuances of tactical, strategy and operational requirements of interaction levels spanning sophomores to executive positions. As a process head and enabler, she is comfortable with subject matter expertise of people management, product design, industry methods, learnings, best practices, leadership and advisory capabilities of people centric companies while retaining special interests in information technology led operations. People management, talent, benefits, retention, L&D, competency, practice building and performance measurements are some of my expertise areas. Presently as CEO & Founding member at '', she is tasked with fund raising initiatives and vision ideation, while leading the general operations to streamline a fast-growing product centric startup into its next phase of business life-cycle. E-mail: [email protected]

Rudra Pratap

Co-Founder & CMO

Brief info An ardent badminton player and being an ex-entrepreneur myself (in Event management, Own TV show production house and a Design/Marketing firm), we have helped incubate 5 startups inhouse from the ground-up on their ideation, UX, UI, Messaging, Market Design, Branding, GTM, Sales Structuring, Communication and Mentoring. I have extensive experience in Global IT and ITeS marketing strategies, Multi-location ATL and BTL execution - Global Events, Celebrity Management, GTM, OOH, Digital and Marketing Innovations. He is well versed in IT nuances, Business Analytics, Case Modelling, Regression, R programming & Tableau as well. Being the Senior Partner & Chief Marketing Officer for 3 wild-fire SaaS platforms @ raksan: moolya, hcmSprint and FieldEagles, he is responsible for overseeing the ideation, planning, development and execution of our marketing and advertising initiatives. He also works on the marketing plans, brand placement and competitive strategies for our partner companies and those which have been a member on moolya. He also heads the global chapters and marketing offices of raksan. E-mail: [email protected]

Ramana C


Brief info Ramana is a pro with 20+ years of experience in product development and worked across multiple geographies. He has over 20+ years of product development experience working in various product companies across multiple geographies in various offshore/offsite/onsite/OPD/GDC models. He also has experience of being a startup founder as well as working for a well established product MNC across various functions such as Product Development, Management, Program and General Management. As a sophomore in US, Ramana worked as a programmer in Flight Safety International and got an headstart in work even as a student. He briefly worked in Lucent Technologies in Ohio and California. He started his full-time career as a systems developer working with C/C++ on Unix systems, Sybase and Oracle in organizations that were building products for internal use or commercial products. During the dotcom era, he opted to work in startups to gain maximum exposure and experience in new and cutting-edge technologies. Learning the internals of everything about the web - HTTP protocols and RTSP. This gave him a rich exposure to the entire web applications stack very early on as a proponent of these technologies. Working in India, he rose to be an acclaimed consultant, architect and engineering manager of critical products with Novell’s Bangalore center and was recognized as top 1% talent. In his next job,as Senior Manager at EMC Data storage systems, he was sighted for director training program conducted by Harvard School. He is proud of how he set up a green field ODC for a startup Sensen Networks, an Australian firm. He is an effective leader and communicator with extensive experience in leading large scale projects and programs simultaneously. He is also a technical Engineering Manager who transitioned various products from US to India centers and managed the roadmap for these products from growth to maturity. E-mail: [email protected]


  • June - 2016

    • Global Platform - Idea Inception and validation
    • Brainstorming and Idea Framing
    • UX work begins
  • Jan - 2017

    • Idea Validation by Global Startups, Global VCs & Angels
    • Engineering & Development begins
  • Q1 - 2018

    • Token Sales Planning commences
    • Advisors Discussion and Onboarding
  • Q1- 2018

    • moolya platform is made LIVE and available !
    • Ecosystem Platform Prototype
    • Registrations and Admin modules
  • Q2 - 2018

    • moolya user registrations open for all cities in the world
    • Token Sales launched
  • Q4 - 2018

    • Launch and integration of moolyacoin on ‘’.
  • Q2 - 2019

    • Advanced workflows and blockchain offerings on moolya

White Paper

Investment Info
Accepting ETH
Token Info
Platform Ethereum
Type ERC20
Token Price 1 MOOLYA = $0.06
Token Count 200,000,000
Pre-Sale Start Date 2018-July-01
Pre-Sale End Date 2018-July-30
Crowd Sale Start Date 2018-September-01
Crowd Sale End Date 2018-November-15

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Disclaimer : Please note that we are not associated with the ICO nor are paid for preparing this review. This is our personal opinion and contributors are advised to do their due diligence before contributing to the ICO.

‘’ is the ‘World’s 1st LIVE Global Digital Startup Ecosystem’ which replicates all the global offline startup ecosystems and provides its 6 vital communities such as ideators, startups, investors, companies, service providers and institutions with digital avatars for online interactions and transactions. 

‘moolyacoin’ is an ERC20 token of - a culmination of an interaction network, marketplace and on-demand service platforms offering services using the Ethereum blockchain framework and moolyacoin as its preferred mode to access and conduct transactions.

We have analyzed the ICO based on the below parameters:

1.Necessity or problem statement (12%)

2.White paper (9%)

3.Product Status (10%)

4.Team (10%)

5.ICO Pricing (7%)

6.Business Model/Revenue Source (15%)

7.Token Value Increment Options (15%)

8.Social Media Presence/Hype (10%)

9.Competitors (12%)

Below is the score we have given for each parameter and overall rating of the ICO.

Parameter Total  Score
Necessity or problem statement
White Paper
Product Status
ICO Pricing
Business Model/Revenue Source
Token Value Increment Options
Social Media Presence/Hype
100 93.5

Please continue reading for detailed analysis. 

1. Necessity or Problem Statement (12%)

moolya was ideated by the founders basis their learnings as a Startup entrepreneur in India and the travails and pangs they faced in the process. The following are the key challenges faced by the Offline Startup Ecosystems

  • Startups lose opportunities or pay high costs for want of resources and not being networked with right ecosystem members at the right time
  • Lack of Standardisation - The utility of the product or service gets greater than or equal to the money spent on the good or service after achieving the critical mass. This further attracts more users and increases the value exponentially. This aspect is usually not found in the Startups
  • Startups are generally different and are in few pockets of concentrations
  • Most Startups are not truly digitised and still offline in adoption of interaction.

Moolya as a platform addresses all the above challenges. Firstly MoolyaCoin attempts to bring all interested parties (all the above) to a single platform so they can explore, collaborate, transact, trade, and synergize together. Using a patent pending process, the team has built a SaaS platform to enable the trading process operations and conduction of an ecosystem that will let startups and users get the first-hand information / knowledge about the challenges faced by successful entrepreneurs. In a nutshell, moolya helps its global users focus on their core business aspects and use the digital workflows and services on moolya, for activities such as raising investments and getting their operations serviced. This platform gets a 9 on 10 in terms of their choice of the problem statement and their attempt to use block chain to address the aforementioned challenges.

2. White paper (9%)

You can go through their whitepaper in the ‘Details’ tab.

  • Their whitepaper is available in multiple languages – English, Russian, Arabic, French, Japanese, German, Croatian and Korean.
  • The whitepaper provides information about the ecosystem, the executive summary, Platform details, the project roadmap, the token model, token distribution, the token usage, details about the project team among others.
  • The white paper also carries the details of the Patent that Team Moolya has filed
  • The white paper carries details of the technical architecture – technology stack and the framework, which we rarely see in the ICO whitepapers these days and we really liked it being included in the white paper.
  • They also have a Lite Paper (20 pages)

We give them 9 out of 10 on this aspect.

3. Product Status (10%)

Most of today’s ICOs are generally accompanied by just a whitepaper. Very rarely we get to see ICOs that has a fully LIVE platform, before the actually ICO. Moolya is one such rare ICO and its digital platform is fully LIVE (moolya LIVE Beta) since Jan 2018. The following key features are already live in the platform. 

  • Global Registrations
  • Google Map based analytics
  • KYC enabled
  • e-Office & e-Calendar
  • Transactions and Payments (Fiat currency currently through payment gateway)
  • Multi-Profile login

moolyacoin had recently partnered with KYC3 for comprehensive KYC & AML verification. They have also filed a patent for global applicability and is currently pending. The icing on the cake is that they have come up with Utility tokens (moolyacoin) for usage on LIVE platform and so users can start utilizing the coins on the platform even now.

Moolya Github repository can be accessed here:

Though there is very minimal digital footprint here in the form of contribution to the repositories, we feel that having a repository link in itself is a good sign. Overall, we give them 10 out of 10.

4. Team (10%)

The company is established in Tallinn, Estonia with a Registry Code of 14520499.

The founding members are Mr. Rakesh Naik (Executive Chairman & Founder), Ms Usha Nirmala (CEO & Co-Founder), Mr Rudra Pratap (CMO & Co-Founder) and Mr Ramana (CTO), all of whom have vast industry experience and are all result focused enthusiasts, specialising in business, technology and multiple domains. Their LinkedIn profiles are compelling as well. 

One standout aspect about this team is that they have an exceptionally strong team of advisors across the globe covering several disciplines. Moolya is not a company of today, as the core team has been in operations for the last 5+ years, understanding the Startups and they have quite a few SaaS platforms, which are innovative and globally scalable. is one of the team’s flagship platforms and the team has spent over 24 months ideating, engineering, building and making the platform live before the launch of our ICO. Acknowledging the fact that a Startup of their nature and background needed good technology advisory, the team had entered into a technology partnership with Gartner.

We are impressed with the initiative by the core team, AMA - Ask Moolya Anything (, which is a series that is aimed at addressing and responding to the questions of the investors by the Founder members. 

We had an interaction with the Founding members about their vision and passion about the project and are quite amazed by their clarity, farsightedness and energy for the project. Excerpts from our interaction with each of the Founding members is as below.

Usha Nirmala, CEO and Co-Founder says:

“We have engineered the moolya platform as extremely customizable, to be able to adapt to the unique and common workflows of the startup ecosystems across the globe. Our strength lies in our understanding of global startup ecosystems, our architecting expertise and UI/UX strengths. We are ready to scale our platform on the global canvas and build on our learning of this interesting economy.”

Rakesh Naik, Executive Chairman and Founder says:

“We are the world’s first to vision such a digital platform converging all the stakeholders of global startup ecosystems. We premise on the power of network effect and the direct and indirect benefits it entails. We have spent our own savings and funds contributed by the Founders to build this platform over the last 24 months and make it live, before we launch our ICO”

Rudra Pratap, Chief Marketing Officer and Co-Founder says:

moolyacoin is an ERC20 token on our global patent-pending SaaS platform — — a culmination of an interaction network, marketplace and on-demand service platforms offering services using the Ethereum blockchain framework and moolyacoin as its preferred mode to access and conduct transactions. It is fortunate that we need the ICO funds to be able to market moolya extensively, rather than needing the funds to first build the platform, like other ICOs”

We give them a 10 on 10 for the core team’s vision & capabilities and for bringing on board the most relevant people across the globe, as advisors.

5. ICO Pricing (7%)

moolya seeks to raise USD 3 million (Soft Cap) and USD 25 million (Hard Cap) in this ICO. Out of the total number of moolyacoins available (1,000,000,000), 480,000,000 tokens (48%) are available for sale during the ICO period. That makes the overall valuation of the company as a little over $50 Million which is very attractive. Many ICOs in recent time just try to encash investor euphoria by raising much more than the real valuation suggests. So we really liked this aspect of moolya ICO. An interesting aspect to be noted here is that the founders have invested their own funds of 2 million USD + for engineering and building the complete platform. This was done by them to retain their full liberty of their ideation process and operational freedom. This really reflects the team’s commitment towards their objectives in a non-negotiable manner.

We give them 8 out of 10 for pricing.

6. Business Model/Revenue Source (15%)

Their fundamental business model relies on Metcalfe's law of network effects and achievement of that critical mass of community users. Their business is to build that critical mass by aggregating, converging, and digitising the Startup community members. 

Their overall sources of revenue are as below:

  • Freemium model of user charges 
  • Transaction fees 
  • Variety of subscriptions 
  • Concierge services 
  • Subchapter fees 
  • White labelling 
  • Partnerships

The revenue stream will depend a lot on how the ICO grows in the global stage. With the reach Moolya has got across the Globe and with the careful planning and ideation by the team for the past 2+ years, things look under complete control. Their policy regarding accepting payments of fiat money and other crypto-currencies as payments is an undoubted advantage and made for the convenience of all users. Recently moolyacoin has received a strategic investment of 2.5 million dollars from Pecunio VC Fund, which is a reflection of their ability to attract investors. The deal delivers up to $2,500,000 of assets for moolyacoin and showcases the coin as well as the platform ‘’ as a company to investors worldwide under the Pecunio listing. Overall, we give them 9 out of 10 for this aspect.

7. Token Value Increment Options (15%)

We are given to understand that the Top 10 ICO advisors of the world have signed up with Moolya on pure token basis (not retainer payment). This by itself is a testimonial of the value of the moolyacoins and there is a high probability of the token values to increase considerably. The introduction of moolyacoin aims to promote the cause of This is because the introduction of cryptocurrency promotes the cause of, furthering the adoption of moolyacoin, the common transactional coin allowing the community users to access various services of the platform. moolyacoin is designed to make payments easier, faster and it will be used for all trade transactions within the moolya digital ecosystem. To encourage the use of these token, users that makes use of it will be given special benefit in form of preferential transaction fees. This token will also be able to achieve the creation of smart contracts and storage capability because of its foundation of Ethereum blockchain and to increase the value of the token, the Moolyacoin usage will be propagated on the platform. 

Moreover, Howey’s test has confirmed that moolyacoin is a Utility token (Howey’s Test determines whether a cryptocurrency can be classified as a security and regulated). The coins will be locked for the entire duration of the ICO and further for a duration of 3 months post formal closure of the ICO. Moreover, the left over coins will be burnt to maintain the sanity of the token economics, which is a plus. 

We give them 9 out of 10 in this aspect.

8. Social Media Presence/Hype (10%)    

Hardly do we get to see ICOs that 

(a) Have their presence in wide range of social media platforms, 

(b) Supply contemporary, relevant content and at the same time 

(c) Create the required traction to attract more people as members / followers in each of these platforms. Moolya scores big here. Very big indeed! Moolya has its presence (and very high traction) not just in the common platforms like Twitter, Facebook, Telegram, LinkedIn, YouTube, but also has its presence felt in other medium like Pinterest, Google Plus, Flipboard, Reddit, Instagram, Tumblr, ScoopIt, Slack,, Quora among others. You name it, they are already there.

We regard that one of the key ingredients of a successful ICO venture is its ability to adopt a well marketed strategy to have very strong social media presence. Moolya is well aware of this and the bottom line is that “If you are a Crypto enthusiast or an investor, you cannot escape from Moolya’s social visibility”. 

Another interesting thing that the team has been coming up with on their social media platforms is a “Crypto Awareness” series, the intent of which is to offer inputs on the various Cryptocurrency jargons to newbie investors.

We give them 10 on 10 for their presence in wide range of social media platforms, for their content and for the traction they have managed so far.

9. Competitors (12%)

Moolya is a certainly a first mover in the market, to envisage such a digital platform converging all the stakeholders of a Startup ecosystems. With a patent pending globally and it’s making of 3+ years effort, Moolya has certainly steadied their ship already. Other players like, AngelList, Gust are there in the market, but they cater to only one or a few of the 6 communities that moolya actually hosts. Also we feel that the head start Team Moolya has had in their thinking and ideation, leaves them way ahead of all other piecemeal providers. 

We give them 10 on 10.

Based on our analysis, we give an overall score of 93.5 out of 100 to Moolyacoin, which is Fantastic.

Based on our analysis, we feel that Moolyacoin has already started its disruption in its field of activity and is well the one to watch out for the investors and the Startups. 

We give them “Star Potential” rating and a short / long term investment option

MoolyaCoin - The Coin for the Global Digital Startup Ecosystem

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