Token Count
1URP=0.1 EUR



The shopper is rewarded with URP tokens for sharing his data with retailers. He can share the fact that he visited a point of sale, his geolocation indoor, his purchases, etc.


Retailers can retrieve their URP tokens by making exclusive and personalized offers based on the data the shopper decided to share with them


Universal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while enjoying personalized offers made by retailers


Earn tokens for each of your interaction with retailers


Make tailored offers to their shoppers based on the data they shared


Reward Smart Contract

Each reward operation will be handled by a Reward Smart Contract. Retailers can create new reward campaigns by filling the Reward Smart Contract form.

For example, retailers can reward a shopper for visiting one of their stores twice in the same week. IoT sensors can act as an oracle to certify the transaction.

Universal Digital Wallet

A digital wallet that allows shoppers to query the loyalty network for rewards and redemption contracts at any time, check the balance of their wallet in URP tokens and edit their privacy settings.

Retailers redeem tokens through personalized offers

URP tokens can be exchanged for goods and services, coupons, and improved shopper experience with all retailers in the network. 

These redemption offers are tailored to match each shopper’s needs and desires using the data they chose to share with the network.


Neural Net

All data is fed to our deep-learning layer for further prof iling and analysis, allowing the deployment of custom redemption offers tailored to individual needs.

IoT sensor

IoT sensors powered by Occi using geolocation technology, already covering more than 100,000 square meters of top retailers space, publish the data securely on the blockchain. They are deployed inside a mesh network to make setup simpler and the data capture more robust.

Distributed Data Storage on a hybrid blockchain architecture.

Shoppers give consent to each data capture to guarantee data transparency. Sensitive receipt data is isolated between retailers, while navigation data is publicly available to all nodes.


Yves Benchimol

CEO and Co-founder

MSc. Ecole Polytechnique (1st Engineering School in France) and Master in Entrepreneurship from UC Berkeley. Previously @Jive (Leader in task management market) and @Dassault Falcon Jet

Louis Millon

CTO and Co-founder

MSc. Ecole Polytechnique (1st Engineering School in France) and Master of Engineering IEOR from UC Berkeley. Previously @Parrot and @Autolib’ (Biggest car sharing service in France)

Thomas Wolf


Former CEO France & Regional Director Europe @ Catalina marketing World leader in digital couponing with the largest database of shopper purchase history of the world

Yohan Maurin

Blockchain Engineer

MsC Financial Engineering with a Major in Fintech from ESILV

Tanguy de La Villegeorges

Data Scientist

Master in Data Science from ECE Paris. Previously @Econocom (Major IT consulting firm) and @Auchan (World's 12th retailer)


  • 2015

    Launch of the company.

    Partnership signed with Auchan, one of the world's biggest distribution groups.

    Development of the Occi product.

  • 2016

    Proof of concept, first Auchan store equipped with IoT sensors.

    Seed funding round from business angels.

    Filed two patents on proprietary algorithms (FR1656748 and FR1654618). 

    Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.

  • 2017

    Solution is market-ready.

    Contract signed with Carrefour, one of the largest hypermarket chains in the world.

    Contract signed with Galeries Lafayette.

    Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day.

    Inception of URP Protocol.

  • Q1 2018

    Token design and development.

    Presentation of URP to brands and retailers.

    Refinement of the protocol based on their expressed needs.

  • Q2 2018

    Design of the architecture of URP protocol.

    Preliminary partnerships discussions with consumer brands and retailers.

    Release of the White Paper.

    Mockup of the retailer interface and the shopper app.

  • Q3 2018

    Release of UX/UI of the retailer interface.

    Release of UX/UI of the shopper interface.

    Release of URP MVP : Smart Contract Templating and Campaign browsing.

    Letters of intent from known retailers and brands.

    Token Sale.

  • Q4 2018

    Alpha release of URP : Proof-of-Behavior specifications.

    Collaboration with first dApps.

    Integration with a self-sovereign identity service (SSIS).

    Development of the shopper app.

    Development of the retailer interface (Campaign Manager).

    Launch of pilots on the testnet for onboarded retailers and brands.

  • Q1 2019

    Integration of other dApps on the testnet.

    Security testing.

    Bounty campaign for beta testers.

    Publication of first pilot results.

  • Q2 2019

    Marketing campaign aiming at large-scale shoppers adoption.

    Brand and retailers expansion.

    Release on the mainnet.

    Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP.

  • Q3 2019

    Deployment of URP to early adopting brands and retailers.

    Other dApps join the protocol to reward all behaviors on mainnet.

  • Q4 2019

    Start of international expansion in Europe and China.

  • 2020

    S1 : 

    International expansion to North & South America.

     Protocol tokenomics optimization.

    S2 : 

     URP global scale-up.

     All facets of shopping behavior can now be rewarded through URP

White Paper

Investment Info
Accepting ETH
Token Info
Token URP
Platform Ethereum
Type ERC20
Token Price 1URP=0.1 EUR
Token Count 600,000,000
Pre-Sale Start Date 2018-June-08
Pre-Sale End Date 2018-September-08
Crowd Sale Start Date 2018-September-10
Crowd Sale End Date 2018-September-30

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Universal Reward Protocol - Be Rewarded for Any Type of Shopping Behaviour (URP)

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