Token Count
1 BUY = $0.07 is the first e-commerce protocol that allows consumers to buy direct from manufacturers wholesalers and distributors. It’s the next generation Decentralized E-Commerce Platform that harnesses the power of distributed ledger technology along with innovations in Bulk Pricing, Real-time Logistics, E-Commerce and Cryptocurrency.'s PRIME PROTOCOL VALUE PROPOSITION

There exists many pain points in today's E-commerce's Protocol will solve these.


Consumers and businesses want to receive discounts on large-purchase pricing. However, fulfillment for the number of MOQ purchases is more expensive than most individual consumers can afford.

Our Solution

WeBuy* - We leverage the purchasing power of millions of consumers and small businesses. Our Prime Protocol feature, WeBuy*, will hit MOQ levels of retailers, manufacturers, wholesalers, or liquidators to offer the best possible pricing on products. Each individual will receive the best pricing by combining their purchasing power with other people interested in buying the same products.

Why invest in the BUY Token

  • World’s first vertically integrated e-commerce Platform on Blockchain.
  • Our decentralized distribution will compete with Amazon and Walmart’s reach, leveraging unusedgarage space in a way that is similar to what Airbnb does for house sharing.
  •’s storefront technology is superior to $17 billion-dollar Shopify
  • Direct-to-Consumer Technology that enables individuals to band together and unlock bulk- pricing deals, thus creating economies of scale. The expanded buying power draws similar advantages as Costco or Alibaba.
  • BUY Tokens have built-in incentive schemes for Node Operators which will enable scaling in the network.
  • Delivery Network to match local delivery at the last mile with Uber-like capabilities for anyone to deliver goods.
  • Real-time Logistics Features that enable Manufacturers, Businesses and Consumers to have seamless access to real-time data, thus optimizing the dropshipping costs. Our permissionless, public blockchain is more transparent than FedEx.
  • We combine the best of blockchains to offer customers a digital ledger that offers fraud-proof solution and auto-verifies transactions for a tamper-proof, secure, immutable audit trail.
  • Integrated backoffice e-commerce processing technology comparable to
  • Access to hundreds of brand names for sale through e-commerce storefronts.

E-commerce heats up


The e-commerce industry is heating up as sales are expected to grow at least 21% between 2018 to 2019. Sectors within e-commerce are growing in popularity as well alongside the industry as it scales. Activity in both the e-commerce and related blockchain sectors has intensified in the past few months.

E-commerce leaders see blockchain's distributed ledger and immutable data source as the foundation of a new merchant system and a superior way to grow global e-commerce.

The current retail system’s PROBLEM

In the current retail system, many consumers are unable to buy directly from manufacturers, wholesalers, liquidators, or distributors because of what is called the Minimum Order Quantities (MOQ).

For instance, pretend you want to purchase a loveseat at Kohls for $875. Most buyers in the market would purchase that specific loveseat, but the price is a bit out of their budget. However, the loveseat can become cheaper if you can meet the MOQ, or the minimum number of products that need to be ordered to achieve bulk pricing.

For this particular loveseat, the MOQ is 50 units. Let’s face it: you probably don’t want to purchase 50 loveseats unless you’re a furniture tycoon. In the current system, since you can’t buy 50 units, you are unable to achieve bulk pricing.’s SOLUTION

In reality, the couple does not need 50 love seats. NOW for the first time in history, each person will have the buying power of millions in the palm of their hand. The power of the blockchain combined with’s Tipping Point Technology will directly connect consumers with manufacturers enabling consumers to achieve bulk pricing alongside businesses by using our platform.

A promotion can be placed directly on the platform by the manufacturer. Once on the platform, businesses will be given first access to bulk pricing deals. If the MOQ quantity remains unmet, then consumers will be granted access to the promotion. This will be done using Smart Contracts along with’s Tipping Point Technology.

Once a deal is placed on, and the MOQ is met, our smart contract solution triggers the order from the manufacturer, sending it to our warehouses. The products are individually dropshipped to each customer with the same ease-of-use that they would gather ordering from any store online.

The exception is that they are benefitting from the MOQ pricing.’s native coin, the BUY token, will be the currency for all payments within the ecosystem alongside more traditional forms of payment. Utilizing the BUY token, customers will realize further discounts and also not have to deal with conversion issues.

Our custom DPA app


Our DPA App which is currently being built by our team of developers will be enhanced with a transparent community for commentary and feedback. Not only will this app be the home for our purchasing portal, but it will also include a one-of-a-kind social community.

Our community is packed with features including a unique grading system for suppliers and products, a place for consumers to share thoughts, and a portal to submit requests. The utilization of the manufacturers' MOQ will encourage our users to socially share the deal to hit the quota and also build our membership virally. The app will be capable of directly linking all social media profiles, including the latest social platforms of the Third Web.

Retail Market

Benefits for Retail Market

The DPA platform addresses two basic retail market challenges:

Customers would like to buy products at wholesale prices but can’t fulfill the minimum order quantity.

Wholesalers want to increase sales by reaching retail customers but that would require additional processes, logistics, etc., and result in higher costs.

E-Commerce Stores

Benefits for E-Commerce Stores

DPA will level the playing field for e-commerce stores, putting them on equal footing with large retailers.

Manufacturers will now deal directly with consumers without limiting their market reach due to minimum order quantity requirements. DPA showcase technology lets them offer special product deals or liquidate overruns without being subject to the whim of volume or channel buyers because they can reach out directly to consumers.

Wholesalers want to increase sales by reaching retail customers but that would require additional processes, logistics, etc., and result in higher costs.

Our DPA app’s mobile B2B and B2C platform lets e-commerce sellers and individuals purchase products directly from manufacturers using a simple iOS or Android mobile app. For the first time, small sellers and individuals will be able to buy at prices that before were only available to big-box retailers.

The DPA harnesses the buying power of the masses to offer direct product pricing on millions of items worldwide. Manufacturers will have access to a platform that connects them directly to end-users while still meeting their required MOQ.

Why we are special




We will build and scale our direct-to-consumer platform, the Prime Protocol.

Our direct-to-consumer platform will enhance business profits by hitting the Minimum Order Quantity (MOQ) quickly, which is accomplished by combining the purchasing power of individual consumers. Once the MOQ is met, the product is shipped and received on our full service decentralized Eco system to the customers front door faster and cheaper.


Raghu Bala

CEO, Wharton MBA

An executive with 28 years experience and former executive with Yahoo, Infospace and Price Waterhouse. Ex-adjunct faculty of Columbia University, and current head tutor with MIT Sloan School of Management. Wharton MBA in Finance, MS Computer Science, BS/BA in Computer Science and Math. Digital Transformation Expert, Analytical Business and Internet Technology leader with strong technical and management skills. Experience in building and managing organizations, developing and executing strategic and operational plans, handling of P&L, and participation sales engineering and marketing initiatives. Demonstrable domain knowledge in business verticals including financial services, retail, high technology, and insurance. Published author, speaker on a broad range of technology topics. Advisor to hedge funds, private equity firms and mutual funds on Search and E-Commerce. Current research on IoT and Distributed ledgers (blockchain, DAG).

Joshua Jahani

Chief Strategy Officer - Cornell, Former Deloitte

Joshua oversees the firm’s business operations including client service, delivery, thought leadership, and investment banking compliance. He is responsible for the global token delivery of the platform and maintaining regular compliance with STO practices, Reg D, Reg S rules. Mr. Jahani comes to from Deloitte Consulting and middle market banking where he specialized in M&A, capital marketing, accelerating market acquisition through technology for startups. He holds his Masters in Engineering from Cornell University.

Jean Gabriel

Founder Entrepreneur

Developed & Sold to the Geosign Corp. Sold in 2007 - National Directory. Developed and sold 2008,Developed into an e-commerce platform sold to Redc Corporation. Sold in 2010 - Direct competitor to Developed and Sold to public company - Medici Pharmaceutical 2014. Developed sold in 2014. Developed marketed and sold,, Sold in 2017 National Gift Basket Operations. Developed Ecommerce platform of Mobile Ready Hosting sold in 2017. Current Projects Under development currently - -

Joseph Riviello

Chief Operating Officer

Chief Operating Officer- As a technology development and marketing expert, Joe creates engaging, conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Joe is the founder of Zen Design Firm, LLC, a 10 year old web development and marketing company designated by e-commerce giant, WooCommerce, as one of just a handful of experts in development on the WooCommerce framework. Joe also serves on the Board of Directors for the Northeastern Economic Development Company and has advised multiple Fortune 500 companies on strategic growth initiatives with a specialization in digital marketing channels.

Marcel Van Eeden

CCO Chief Commercial Officer - Cornell - Former Deloitte

Dedicated to solving complex business problems that provide value and delivering customized solutions focusing on persona driven user centric experiences. Capable of taking projects from ideation to post-launch by creating specific go-to market strategies with remarkable time sensitivity. Self-starter, driven and hardworking with a 10-year track record of overcoming new and challenging problems. Strong analytical skills combined with object oriented programming techniques and attention to detail for design. Compatible team player through complete project cycles: Market Research, Strategy, User Research, Information Architecture, Application & UI Design, Development, Testing, Implementation and Post-Launch. Excellent communication skills.


  • 2017

    E-commerce platform built handling live feeds for 1.7m products.

  • FEB 2018 drop shipment B2B E-Commerce service goes live.

  • Q4 2018

    Launch of BUY Token and Blockchain enhancements on

  • Q2 2019

    Launch of Mobile Direct Product App enabling consumers to group purchases.

  • Q3 2019

    Launch of Hyperlocal Microdistribution decentralized distribution functionality.

White Paper

Investment Info
Accepting ETH, BTC
Token Info
Country USA
Hardcap $50,500,000
Token BUY
Platform Ethereum
Type ERC20
Token Price 1 BUY = $0.07
Token Count 100,000,000
Pre-Sale Start Date 2018-October-01
Pre-Sale End Date 2018-November-30
Crowd Sale Start Date 2018-December-01
Crowd Sale End Date 2019-January-31

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