Disclaimer : Please note that we are not associated with the ICO nor are paid for preparing this review. This is our personal opinion and contributors are advised to do their due diligence before contributing to the ICO.

Healthcare Industry is one of the biggest sector from business and social impact point of view. Yet it has not able to reach its full potential due to multiple system and geographical problems. It is plagued by centralized and opaque systems around the globe that work in silos and in the best interest of few individuals. On the other hand the most significant stakeholders of the ecosystem i.e. patients, doctors and pharma-research companies suffer due to the bottlenecks faced. Well aims to remove these bottlenecks and create a revolution in healthcare industry by creating a blockchain based platform for healthcare professionals.

We have analyzed the ICO based on the below parameters:

1. Necessity or problem statement (12%)

2. White paper (9%)

3. Product Status (10%)

4. Team (10%)

5. ICO Pricing (7%)

6. Business Model/Revenue Source (15%)

7. Token Value Increment Options (15%)

8. Social Media Presence/Hype (10%)

9. Competitors (12%)

Below is the score we have given for each parameter and overall rating of the ICO.

Please continue reading for detailed analysis. 

1. Necessity or Problem Statement (12%)

Major issues in the current healthcare system are:

• Access to medical services – either very expensive or physically inaccessible
• Highly inflexible cross-border payment for healthcare services
• Highly complicated insurance verification and payment or denial of claims
• ​lack of access to highest quality care and medical opinion
• Proper recordkeeping and security issues of patient medical records
• Due to extreme complexity and fragmentation,  the value chain in healthcare sector is complicated and full of friction and excess costs
• Improper payment and fraud in claims and other medical activities
• Lack of verifiable reputation in the fragmented healthcare industry

There is a lingering demand from the stakeholders to solve these pressing issues that makes life of stakeholders difficult. Well aims to solve this by creating a blockchain based healthcare platform that will not only have financial but also huge social impact on the healthcare ecosystem. There is an absolute necessity in the space of this kind of innovation and we like the concept. We give them 9 out of 10 for this.

2. White paper (9%)

You can go through their whitepaper in the ‘Details’ tab.

Well written whitepaper with detailed information about the problem statement, their project plan, details about the concepts, competitor analysis and usability of token in the ecosystem. We would have liked to go through the technical architecture of the platform which is not available at all in the whitepaper. We give it 7 out of 10 on this aspect.

3. Product Status (10%)

Though the platform is not yet developed, they have MVP of Well telemedicine platform ready and demoed. It was also used to provide over 40,000 telemedicine sessions with the help of more than 100 healthcare professionals. The current platform has electronic health and medical records systems (EMR/EHR) integration based on HL7/ FHIR standards. While there is lot of  scope of improvement in the current prototype, the already available demo platform exudes a lot of confidence about the project. However, their roadmap is a bit subjective and needs to be properly defined. We like the MVP and we expect that they will be able to easily migrate it to blockchain platform. We give them 8 out of 10 for the product status.

4. Team (10%)

The founder Ildar has vast experience in healthcare sector and brings the same to Well. His Linkedin profile looks really compelling. Other team members including Semenov, Nate Flake, Josh Fonger have huge industry experience behind them. Overall they have a decent team in place but would need to revamp the development team to make the platform development hassle free. We give then 8 out of 10 for team.

5. ICO Pricing (7%)

They are planning to sell 40% of overall token pool with a hardcap of $28 Million. This makes the organization valued at around $70 Million, which makes the valuation highly attractive. There are a few existing players in the market like Patientory and  Medicalchain and a few like MediChain and Etheal are coming up. As healthcare sector is highly lucrative, everyone will be interested to have a share of the pie. So it will be a challenging task to fend off these competition and be the market leader. However, Well has already collaborated with partners like Medicare, myMatrixx, Optum etc. One negative point is that only the unsold tokens from the crowd-sale pool will be destroyed and not the proportionate tokens from the allocated tokens to team and reserve. That may skew the weight age towards owners if they don’t hit the hardcap. We give 8.5 out of 10 for ICO structure and pricing.

6. Business Model/Revenue Source (15%)

Well will have below revenue generating sources. 

Transactions: ​ A small fee on each transaction covers the marginal cost of that transaction and commitment to our charitable mission. 

Ancillary Services:​ As a global healthcare marketplace, WELL will earn fees from services such as translations, pharmacy orders, partnerships, trials, access to training, de-identified data, and access to de-identified health histories. WELL will share these fees with patients and doctors who opt to participate in data-sharing programs. 

Remote Patient Monitoring:​ WELL offers its solution for chronic conditions and pain management. We provide connected devices like iPads and other sensors and have medical practitioners on call. Clients pay monthly or annual subscriptions for themselves or their loved ones. 

Network Access:​ Base access to the platform will be free or minimum cost. Larger and more complex medical organizations will pay for software implementation and customization.

Healthcare sector is growing at a rapid pace and these above revenue sources will give contributors of Well  ICO ample reason to cheer. So if they are able to stick to their roadmap then they have a huge potential to generate multi-million dollar revenue for the contributors of the project. We give them 8 out of 10 on this aspect.

7. Token Value Increment Options (15%)

As mentioned in the above list, there are ample use cases for Well token in the ecosystem. With increased popularity of the platform, the value of Well token is bound to increase.However, till the point, Well token is not universally accepted, the platform must support fiat currency and that may impact the value of Well token. We give them 8 out of 10 in this aspect.

8. Social Media Presence/Hype (10%)

This is one of the major aspects that they need to focus on to make the ICO succeed. Even if they have a great concept and team, somehow they are not able to generate the desired social hype till now. Their social media presence is rather limited and groups are relatively less active compared to other good ICOs. We think that with decent marketing activities, they should generate enough interest to get the token sold out in ICO. We give them 6.5 out of 10 in this aspect.

9. Competitors

There are many regional players in the space which are currently active in different specific regions. It will be very difficult for Well to compete and make a mark in the initial days. Also other players, based on blockchain, like Etheal, Patientry and Medicalchain will determine the level of competition that Well will face. 

However, if they provide a decent service with ubiquitous platform then they will be able to  easily penetrate the market and achieve their desired target.

Based on their roadmap and capable team, we hope that they will be able to fend of their competitor and capture market share. We give them 7 out of 10 in this aspect.

Based on our analysis we give a overall score of 78.0 out of 100 to Well which is a decent rating.

It has a very good growth potential and less risk. You you are considering from medium to long term perspective, it will give you many reasons to cheer. So Well aims to create a blockchain based platform that can remove the bottlenecks  faced in current healthcare industry and help millions of people who are currently affected by poor healthcare services. 

Note: I am not a team member nor a representative of the Well team. I am no way associated with the above mentioned project.